Web Site Design

Design encompasses developing, building, testing, and launching a new Web site. A partial list of tasks includes:

  • compiling and documenting the client's requirements for the Web site
  • researching and registering one or more domain names (i.e., Web addresses)
  • setting up a Web-hosting account
  • mapping out the Web site's architecture and navigation
  • mocking up conceptual Web page layouts
  • for larger projects, writing, revising, and finalizing a Web site design plan with a budget and schedule
  • for non-template-based Web sites built from scratch, writing and validating HTML5 and CSS3 source code that contains the tagged content and formatting instructions for each Web page
  • applying Responsive Web Design (RWD) techniques to make the site mobile-friendly and testing and debugging it across the current versions of the most popular browsers (i.e., Google Chrome, Mozilla Firefox, Microsoft Internet Explorer, Apple Safari, and Opera)
  • adding JavaScript/jQuery for any visitor-actuated functionality
  • editing text for search engine optimization to improve Web pages' search engine rankings as well as for spelling, punctuation, grammar, format, style, and tone
  • photoshopping images for aesthetic reasons and Web optimization (i.e., reducing file size to shorten load time)

Web Site Redesign

Redesign entails a one-time revision of an existing Web site's architecture, navigation, page layout(s), code, content, and search engine optimization – basically, an overhaul. The goal is to improve upon the usability, operational efficiency, and overall effectiveness of your current Web site.

Web Site Maintenance

Maintenance involves ongoing updates, scheduled as needed, to an existing Web site's content to increase the number of return visitors and improve search engine rankings.

an example of Web Design Done Well's responsive Web design (RWD) displayed on a tablet

Do You Need Your Web Design Done Well?

Listed below are some questions that you want to ask before designing or redesigning your Web site:

  • Is your Web site's home page buried under a semantically worthless and iOS-unfriendly Flash splash page that kills its search engine rankings and obstructs your site's visitors?
  • Does your site utilize semantic HTML5 to tag page content for syndication, search engines, and screen readers for the visually impaired?
  • Does your site's HTML include Open Graph protocol tags that enable it to become a rich object in Facebook?
  • Does your site use CSS for page layout in lieu of outdated and unmanageable tables?
  • Does your site use internal style sheets and inline style rules that interfere with search engine indexing?
  • Is your site's page layout fluid (vs. fixed-width) to prevent the occurrence of bothersome horizontal scroll bars and ensure ease of use?
  • Is your site styled with Responsive Web Design (RWD) techniques so that it is easily viewed across the full spectrum of Web-enable devices from mobile phones to TVs?
  • Does your site take advantage of the new style properties included in CSS3?
  • Does your site factor in and improve upon your competitors' Web site content, designs, functionality, and SEO strategies?
  • Is your site's content thematically organized, written, linked, and regularly updated to maximize the average visit duration, increase the number of return visitors, and improve pages' search engine rankings?
  • Do your Web pages' titles, meta data, structures, tagging, headings, and content reflect a coherent SEO strategy that will improve search engine rankings?
  • Are your site's images Web-optimized to minimize file sizes and load times while maximizing resolution?
an example of Web Design Done Well's responsive Web design (RWD) displayed on a smartphone